The film is aimed at those from C2 to B as it holds action but also a bit of mystery, however from looking at the trailer and if you have seen the sequels mystery knowledge is not needed as much, rather enjoying the action and mystery of the film specifically is good enough. Which is why it has a large target audience i believe. But i think its more the people in the B category, as they can fully enjoy the film for what it is.
The poster of the inferno really captures the mystery behind the movie series as a whole, with the dark and flipped picture, almost like someone is running towards the figure above.
The trailer is highly action packed all while showing the mystery and Thriller genre the film is, by having more calm moments and realisations with the clues and paintings.
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